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Garfield, Lane Starred In ‘Dust Be My Destiny Great American Drama

Second in the Strand Theatre’s succession of fall film hits from the Warner Bros. studio is ‘‘ Dust Be My Destiny,’’ which follows ‘“The Old Maid’’ into the theatre on Friday. Co-starred in this great American drama of the lost gen- eration, are John Garfield and Priscilla Lane, the romantic lovers of ‘*‘Four Daughters’? and ‘“Daughters Courageous.’’ Prom- inently featured in the cast are Alan Hale, Frank McHugh, Billy Halop, Bobby Jordan, Charley Grapewin, Henry Armetta, Stanley Ridges, Moroni Olsen and John Litel.

‘“Dust Be My Destiny’’ is the blazing story that Hollywood has been trying to write since the movies were born, a saga of the generation that wanders over the face of America, searching for a spot to call its own. Specifically, it is the tale of Joe and Mabel Bell, newlyweds. They’re just two kids who never had a break, and when they meet and marry all they ask is a place to hang their hats, and the right to earn a living for themselves and the family that they hope to bring into the world. They’re real peo- ple, and like so many others of their generation, they get more than their share of the bad breaks, but they hope and trust that sooner or later things will go right for them.

It’s the kind of story that the screen has seldom dared to touch until now, a heart-and-soul drama of life and love as it really is for a great part of America’s youth today. In filming Jerome Odlum’s novel, Warner Bros. have set a challenging precedent of realism, pulling no punches in depicting the sorry circumstances under which the two young ‘‘nobodies’’ battle their way, searching for the happiness they believe to be their destiny. Theirs is a problem that faces thousands of others like them — a crying need to find their own place in the world, to ‘‘be- long.’’ But they need help in solving their problem, help and understanding from the seemingly hostile world about them, and it is this thought more than any other which ‘‘Dust Be My Des- tiny’? will leave with the audi- ences.

John Garfield, the young Broad- way actor whose first film role in ‘“Four Daughters’? won him im- mediate acclaim as a dramatic ac- tor of the highest calibre, gives the most brilliant performance of his career as the boy. Priscilla Lane offers another heart-stirring, true-to-life portrayal as the girl who takes to the road against all odds with the man she loves. Both stars are utterly believable in their

roles, a fact which adds immeas- urably to the heart-piercing power of the story.

Other outstanding performances are contributed by Moroni Olsen, as the attorney who makes a pas- sionate plea for all the young no- bodies of the world in the final trial scene, and by Henry Armetta, as the friendly restaurant proprie- tor, Alan Hale, as a crusading newspaper editor, and Stanley Ridges, as Priscilla’s cruel and drunken father. Lewis Seiler di- rected, from the screen play by Robert Rossen, based on, Odlum’s widely-read novel.

GARFIELD, LANE IN ROMANTIC DRAMA

‘*Dust Be My Destiny,’’ second of the big hit shows of the Strand’s fall film season, will open on Friday, with John Garfield and Priscilla Lane in the co-starring roles. This team, which proved so popular in ‘‘ Four Daughters’’ and ‘‘Daughters Courageous,’’ is sup- ported by a large cast of players, headed by Alan Hale, Frank Me- Hugh, Billy Halop, Bobby Jordan, Charley Grapewin, Henry Armetta, Stanley Ridges, John Litel, Moroni Olsen and Victor Kilian.

““Dust Be My Destiny,’’ which was adapted by Robert Rossen, from the novel by Jerome Odlum, author of ‘‘Each Dawn I Die,’’

is a straight-from-the-heart tale of |

two young ‘‘nobodies’’ who fall in love and marry, and who ask noth- ing of the world except the right to earn their livings and a place to hang their hats. But even these simple things are denied them, be- cause the boy is a fugitive from justice, for a murder which he didn’t commit. Even when the boy, through his heroism, aids in the capture of a band of notorious bank robbers, the shadow the law hangs over him. His vindication in the climactic courtroom scene forms a poignant dramatic ending. William Seiler directed.

“Dust Be My Destiny” At Strand Friday

With John Garfield and Pris- cilla Lane in the co-starring roles, “Dust Be My Destiny,” a poig- nant romantic drama, will be the next feature attraction at the Strand Theatre, starting Friday. Based on the novel by Jerome Odlum, the film deals realistically with the married life of two young “nobodies” trying to find their place in a hostile world.

STRAND THEATRE TO SHOW ‘DUST BE MY DESTINY’

The Strand Theatre, ushering in the fall show season with a parade of outstanding new film productions, will present, start- ing Friday, “Dust Be My Des- tiny,’ with John Garfield and Priscilla Lane, the two outstand- ing star discoveries of the past season. Based on the novel by Jerome Odlum, author also of “Each Dawn I Die,” the new film probes deeply and poignantly into the problem of the young “nobodies” of this generation, who wander over the country, seeking jobs and “a place to hang their hats.”

Garfield and Miss Lane meet an dfall in love when he is sen- tenced to a short term on a work farm for vagrancy. Her step- father, one of the foremen of the farm, makes it so tough for them that they are forced to run away. He chases them, but drops dead of a heart attack. Unaware of htis, they go on, and are married. When they hear, over a radio news broadcast, that Garfield is wanted for the murder of the foreman, she wants him to go back and prove his innocence. But his previous experiences with the law have proved to him that there is little chance for a “no- body” once he is in the grips of the law. So they start fleeing across the country in the hope of finding a place where they can get a new start. But each time things begin to look promising, they find themselves in danger of being found out, and have to pull up stakes and move on. At last, however, after he has heroically risked his life to help in the cap- ture of a bunch of bank bandits, Priscilla tells the police who he is, risking his love for her in order to put an end to the cease- less wandering. On the witness stand, she swears his innocence, and it is largely through her ap- peal and her account of their life together, that the jury returns a verdict of “Not Guilty.”

Featured in the impressive sup- porting cast are Alan Hale, Frank McHugh, Billy Halop, Bobby Jordan, Henry Armetta, John Litel, Moroni Olsen, Char- ley Grapewin, Victor Kilian, Ferike Boros and Stanley Ridges. Lewis Seiler directed, from a script by Robert Rossen, based on the Odlum novel.

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CAST OF CHARACTERS

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Pra Rake JOHN GARFIELD Re ee PRISCILLA LANE Be a rete Se peed Alan Hale

(G60 Lota 2 Rant NMR ae Sea te beaee te Bese Frank McHugh Pi eo ae POS Bh a ao ghee ae Billy Halop i a Sc ae ore ee. Bees ...Bobby Jordan POR oi. ak eae ee Charley Grapewin Te ay sn Ey eerie aise Henry Armetta ee a eee ag Stanley Ridges Pane cir ae a yo ae John Litel pre Fomeg ee a Moroni Olsen Dee Saunders... Victor Killian ey CR i ue a ee eM, Frank Jaquet Delicatessen Proprietress ........... Ferike Boros SOTO Marc Lawrence Magistrate <0 eee, Arthur Aylesworth NV ERO) 8 on! Yen ee William Davidson FAG re ee ae Pe George Irving PRODUCTION STAFF OCI. ee ss ied oe LEWIS SEILER

Screen Play by Robert Rossen; From a Novel by Jerome Odlum; Music by Max Steiner; Photography by James Wong Howe, A.S.C.; Art Director, Hugh Reticker; Dialogue Director, Irving Rapper; Film Editor, Warren Low; Gowns by Milo An- derson; Sound by Robert B. Lee; Musical Director, Leo F. Forbstein; Orchestral Arrangements by Hugo Friedhofer: Makeup Artist, Perc Westmore; Special Effects, Byron Haskin.

THE STORY

“Dust Be My Destiny” is the first blazing story of Amer- ica’s migratory workers ... of a boy and girl searching for the grapes of happiness, battling alone against the wrath of a violent destiny. It is the heart-and-soul story of two young people — newlyweds — who never got a break in life. They’re real people. They get their share of bad breaks just as you and I, but they hope and trust that sooner or later things will go right. John Garfield, as the boy, gives the most brilliant performance of his career. Priscilla Lane offers another real-life portrayal as the girl who takes to the road against all odds with the man she loves. In filming Jerome Odlum’s widely read novel, Warner Bros. present the kind of love story the screen has never dared touch till now.

(Synopsis — Not For Public- ation) Joe Bell (John Gar- field) is released from pris- on after serving a sentence for a crime he did not com- mit. Bitter and feeling the world is against him be- cause he is a “nobody,” Joe is soon arrested for va- grancy and sent to the coun- ty work farm.

Here he meets Mabel (Priscilla Lane) step-daugh- ter of the drunken farm foreman, Charley (Stanley Ridges). Joe and Mabel, two youngsters looking for some- one to pin their faith in, dis- cover each other and are soon in love. Because of this, Charley hates Joe and after a fight between the two, Charley drops dead be- cause of heart failure. Joe and Mabel flee. Believing his death was caused by the blows Joe struck, the police want the two lovers, now married, for murder.

From then on the two lead lives of fugitives, settling down for awhile but always forced to flee when their identities became known. In their last stand, Mabel real- izes the futility of their con- stant running and turns Joe in to the police.

At the trial the prosecutor adroitly twists the truth into a rope around Joe’s neck. Then the defense attorney makes his plea. It is for Joe Bell and the thousands of “nobodies” like him. As his star witness, he calls Mabel. In simple words she tells the jury their story and pleads for a favorable verdict to prove to Joe — and all who think they haven't a chance in the world—that the world can be kind.

The jury returns with its verdict — not guilty. The boy who thought he was a nobody and his wife face a new life together.

Approximate Running Time — 88 minutes

ADVANCE PUBLICITY —“DUST BE MY DESTINY”

John Garfield and Priscilla Lane are the fugitive, cop-dodging lovers in “Dust Be My Destiny,” the poignant drama coming to the Strand.

(Mat 201—30c)

Garfield Shows A New Kind

Of Love In His

John Garfield is a different sort of guy. That’s probably one rea- son why he became a screen star overnight. He intends to stay different and that undoubtedly means he’ll remain a star for a long time.

The first time he touched a match to a cigarette in “Four Daughters” Garfield became an arresting screen figure. No actor ever had lighted a cigarette ex- actly like that before. No actor ever had done a lot of little com- monplace things exactly like Gar- field did them in that picture.

Now, after several compara- tively light bouts with romance, Garfield is emerging as a screen lover. He had a hectic heart af- far) witb Priscilla Lane in “Daughters Courageous,” and marries the same girl in “Dust Be My Destiny,” the Warner Bros. picture coming to the Strand Thea- tre next Fri- day in which he and Pris- cilla are co- starred. And it isn’t at all sur- prising to discover that he makes love as differently as he lights a cigarette.

It isn’t so much what he says to the girls—the dialogue writers supply the lines—it’s the way he looks at them. In “Daughters Courageous,” he was overbearing to Miss Lane to the point of out- right rudeness. He let her pay for his lunch, make their dates and ask him to kiss her. But his eyes kept her aware of the fact that he wasn’t indifferent.

In “Dust Be My Destiny,’ he again makes Miss Lane do the ro- mantic leading but the loves scenes the two did for that pic- ture were the talk of the Warner Bros. Studio.

Garfield admits his love mak- ing lacks polish and that some people may find it difficult to be- lieve it would bring results in real life.

“Tt’s the only kind I could do,” he said. “I couldn’t make flowery

John Garfield (Mat 104—15c)

Latest Film

speeches, turn compliments and dance attendance on a girl; it wouldn’t ring true.

“The kind of fellows I’ve been playing on the screen... and the kind of fellow I am in real life, for that matter, feel a lot more than they can say. They freeze up when it comes to put- ting emotional thoughts in words, or cover up with bravado or cyn- icism.

“Sure, they can say ‘I love you,’ but they have to have a lot of encouragement to get that far in words. They can look ‘I love yow much more convincingly.”

CITY-BRED STAR GETS A KICK OUT OF MILKING COW

John Garfield recently learned about milking a cow from expe- rience, and got a big kick out of age

It happened on the barnyard setting where Garfield was doing scenes for his new Warner Bros. film, “Dust Be My Destiny,” which opens next Friday at the Strand Theatre. The star was handed a tin milk bucket and a little wooden stool. Then he was led to a shed where seven cows were lined up in stalls, placidly munching alfalfa.

“You take the one on this end,” Director Lewis Seiler told him. “You can just pretend to milk.”

“Don’t worry,’ said Garfield. “That’s all Vll be able to do. Where do you want me?”

“On the left side,” said Seiler. “Okay, we’re rolling.”

“Moo,” said the cow. “Take it easy,’ implored Garfield, but the cow apparently didn’t under- stand. She lashed out with a hind foot. Garfield caught it in the ribs and went down. It was a perfect drop kick.

“You got on the wrong side of her,” explained the owner of the cows. “The right side is the right side for milking.”

“Yeah?’?? grunted Garfield. “Well from now on, both sides are the wrong side for me.”

BOY GETS GIRL IN drd TEAMING FILM BY PUBLIC DEMAND

Judging by public reaction as expressed in letters to the studio and the two stars concerned, War- ner Bros. may have hit upon a new and exceptionally effective method of launching a screen romantic team in its handling of John Gar- field and Priscilla Lane.

Garfield was made to lose Miss Lane to Jeffrey Lynn in ‘‘ Four Daughters,’’ the first picture in which the two were cast together. In ‘‘Daughters Courageous,’’ the romantic interest between them was heightened, but Garfield again loses her, a sense of his tempera- mental unsuitability for matrimony sending him away to leave her to such consolation as Lynn can provide.

If the public had not cared, Gar- field and Miss Lane probably never would have gotten together as a bona fide romantic team in a hap- pily ending romance. Apparently, however, it did, and does care very much. There were rumblings of discontent over Garfield’s tragic death in ‘‘Four Daughters.’’ After ‘‘Daughters Courageous’’ was released, letters poured in from people who approved of the picture but wanted to see Garfield win Miss Lane and keep her.

Naturally, they’ll get their wish. When the letters began to pour in after the first sneak previews, War- ners promptly cast Miss Lane op- posite Garfield in ‘‘Dust Be My Destiny,’’ which comes to the Strand Theatre next Friday. It is a boy and girl story that has its poignant moments but which ends happily, with the lovers together.

Almost needless to say, the War- ners are happy over the outcome of their experiment in trial ro- maneces. They figure that a couple the public itself has joined will not lightly be put asunder.

NO “MEANIE’ ROLES FOR ARMETTA, GOOD WILL ENVOY

To the average motion picture fan, Henry Armetta is a good comedian with a very funny ac- cent, who gets very, very angry very, very quickly, and gets over and breaks into a broad and beam- ing smile just as quickly. And they like him very much for it.

To millions of his countrymen, he is that and a lot more. He’s their ambassador of good will; a representative who shows to the world the kindly, emotional side of his people’s nature.

Armetta has been acting in mo- tion pictures since 1914. Since the screen became audible, he has been playing Italian dialect roles. In all that time he has never received so much as a single protest from Italians against his accent or his comedy characterizations.

Armetta is deeply proud of the esteem in which the people of his own race hold him and he jealous- ly guards it by resolutely refusing to play anything but sympathetic characters. He wouldn’t play a villain or blackguard if the refusal meant the sacrifice of his career. That would be betrayal, in his code, of the people who have come to love him and regard him as their ambassador of good will. And far be it from Armetta to betray them.

The role Armetta plays in ‘“Dust Be My Destiny,’’ the War- ner Bros. picture coming to the Strand Theatre next Friday, is typical of those which have built his peculiar standing with his own people. He’s the owner of a little restaurant into which John Gar- field and Priscilla Lane come hun- gry and broke. When they can’t pay their check, he makes them work it out, then gives them a steady job and becomes their friend through thick and thin.

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Priscilla Lane Tells Why Girls Go For Garfield!

‘“A woman will forgive the man who wrecks her heart and tram- ples it in the dust — but she’ll never forgive the man who is dull and uninteresting.’’ —

Having delivered this thought- provoking morsel, a dreamy look came into Priscilla Lane’s eyes and she curled comfortably in a huge office chair.

But it wasn’t of the men in her love life she wanted to talk (she

PRISCILLA LANE (Mat 103—15c)

never does!) but of John Garfield and the dynamic appeal he has had in their three Warner Bros. pictures, ‘‘Four Daughters,’’ ““Daughters Courageous,’’ and now ‘‘Dust Be My Destiny,’’ which opens next Friday at the Strand Theatre.

‘“Dullness is the wunendurable thing that wrecks homes, breaks up marriages and spoils picture,’’ Priscilla opined. ‘‘John Garfield is dangerous but never dull in his characterizations.

‘As Gabriel Lopez in ‘Daugh- ters Courageous’ he was everything that a girl deep in her heart yearns to find in a man and every- thing that for her happiness and welfare she should not have. But the average girl, given her choice between the man he portrays and the perfect male with no faults, would choose the gay, irrepressible lover every time.’’

““Most girls,’’ she continued, ‘“are always a little indifferent to heroes who are too perfect and to film roles which show them that way. And I’m inclined to believe the same rule applies to private life. Men who are either too good or too bad are apt to be fright- fully dull company.’’

““The man I marry will not be chosen for his perfection. (Pris- cilla’s eyes were dreamy pools of reflection.) We will have delight- ful clashes of ideas and ideals and we ’ll both profit from them. There will be, I hope, a middle ground of understanding and tolerance that will make for permanent hap-

piness. But there’s one thing you can be dead sure of — he won’t be the dull sort of person who does the same things at the same time day after day. I’ll always be just a little uncertain of what he’s go- ing to do next — and [’ll love LG? :

“¢Would you marry a John Gar- field type?’’ we asked.

‘‘T wouldn’t want to say ‘no’ for sure,’’ Priscilla said thought- fully as she prepared to leave. ‘¢Because, you see, after all, I think I am an average girl.’’

NO MOON, NO ROSES AID IN TODAYS SCREEN PROPOSALS

Every season and in almost every picture, screen proposals are becoming more realistic.

Perhaps it’s because the mar- ried scenarists of today have bet- ter memories than those of yes- terday and the single writers have acquired more experience. Or maybe it’s just another mani- festation like streamlining and jitterbugging.

Flowery speeches delivered from bended knee position are definitely out. They’ve gone with the final clinch and the sunset fadeout.

The heroines prompt, and en- courage, and help the heroes over the final hurdles. Sometimes they even take the initiative, as Bette Davis did in “Dark Victory,” when she came right out and asked George Brent if he didn’t know she loved him.

More often they help the pro- posal along a little more indirect- ly, as Priscilla Lane did in “Daughters Courageous” when she snuggled a little closer to John Garfield, pursed her lips pro- vocatively, and said: “If you kiss me now, you'll save a lot of time.”

Even the settings for film pro- posals have changed. Moonlit gardens or rugged cliffs overlook- ing the sea, into which an oblig- ing sun is dipping, no longer are requisite. Men say the fateful words in kitchens, subways, skat- ing rinks or quick lunch booths as frequently as they do in more conventionally romantic settings.

John Garfield and Priscilla Lane, who seem to have acquired the habit of falling in love in pictures, are sitting in a hay wagon in a farm barnyard when he proposes to her for their new Warner Bros. feature, “Dust Be My Destiny,” which opens next Friday at the Strand Theatre. The stars and the moon are hid- den but they have an audience — the cows and the chickens.

Stanley Ridges, John Garfield and Priscilla Lane in a tensely emo- tional scene from the forthcoming “Dust Be My Destiny.” (Mat 207—30c)

ADVANCE PUBLICITY —“DUST BE MY DESTINY”

SSRN AT

John Garfield and Priscilla Lane have a hitch-hiking honeymoon in the new Warner Bros. drama, “Dust Be My Destiny.” (Mat 202—30c)

Good Laugh Actor's Best Asset—Says Director

Laughter often is no laughing matter in the movies. Many otherwise promising film pros- pect laughs himself right into oblivion. And not because he guffaws at the wrong jokes.

The sad truth, according to Lewis Seiler, one of Hollywood’s veteran directors, is that too few thespians really know hew to laugh. The can summon forced roars, synthetic cackles or strain- ed chuckles but they can’t make

them authentic expressions of emotions.

Crying, on the contrary, is a simple problem. Some players

ean do that easily, others can’t. For those who can’t, the prop men can supply tears in a jiffy, but they can’t supply laughter.

“Seriously, laughter is one of the most effective mediums of ex- pression. It can express every- thing from sorrow toe bitter for tears to wild hilarity, or soft, bubbling happiness. It can also express more menace than the most vicious snarl.”

Seiler added that John Gar- field, whom he recently directed in “Dust Be My Destiny,” the Warner Bros. picture coming Fri- day to the Strand Theatre, has one of the screen’s most effective laughs today.

“He can express more bitter- ness with laughter than a good

writer can cram into a page of words,” the director said. “That bitter, sardonic laugh is his best. But he can also make laughter express embarrassment, self dep- recation, pleasure and downright youthful happiness. His whole face lights up when he gives one of his rare happy laughs.”

For youthful joyousness, how- ever, Seiler hands the palm to the laughter of Priscilla Lane, Garfield’s leading lady in “Dust Be My Destiny.”

Mentioning the “tear jerking” possibilities of laughter, the di- rector cited a scene from this picture.

“Garfield and Priscilla are a couple of kids who have nothing but each other,” he said. “They’re down to their last fifteen cents and he goes out to rob someone to get money to buy food. She tells him if he does that he needn’t come back.

“Well, he can’t go through with it. He comes back, shame-faced to the wife who thought she had lost him. It’s a grand scene with a world of heart tug. They don’t ery, they laugh. And if it does to an audience what it did to us on the set, there won’t be a dry eye in the theatre. It’s the kind of a scene that would be too sen- timental with tears, but with the laughter, it’s perfect.”

John Litel, as district attorney, puts the finger on John Garfield in “Dust Be My Destiny.” Center is Moroni Olsen. (Mat 205—30c)

‘Dust Be My Destiny’ Reunites Love Team John Garfield, who loved

and lost Priscilla Lane in ‘“Four Daughters’? and “Daughters Courageous,” is much more successful in “Dust Be My Destiny.’ Not only does he win Priscilla’s love in the beginning in the film, but he marries her almost imme- diately afterward. In_ the course of their love scenes, he kissed her thirty-two times. All of which should be very satis- fying to those many fans who wrote in after the first two pic- tures demanding that the team be reunited in a picture with a happy ending for them both.

A ROLLING STONE, ALAN HALE GATHERS NO MOSS, MUCH FUN

After twenty-eight years in the movies, not to mention the time he spent dabbling in osteopathy, opera and musical comedy, Alan Hale came right back to where he start- ed from — in a newspaper office.

Hale’s varied experience brought him a promotion, it’s true. With the Philadelphia Evening Bulletin, where he got his first job shortly after the turn of the century, he was a lowly writer of obituaries. With the Banton Journal, where he bossed John Garfield for the Warner Bros. picture, ‘‘Dust Be My Destiny,’’?’ which opens next Friday at the Strand Theatre, he was the managing editor.

That, Hale opines, is farther than he would have gotten in the newspaper profession had he stay- ed in it instead of quitting to start the devious route which led to the screen. Rolling stones gather no moss, but they cover a lot of terri- tory.

Hale always has been as restless as a bouncing pebble. He’s cover- ed a lot of territory. And in his late forties, he is about as far from being a venerable moss-back as anyone could imagine.

A little stouter, a trifle grayer than he was when he played the villain in ‘‘The Covered Wagon,’’ he’s still a human dynamo. And thanks to his saloon demolishing feats in ‘‘ Valley of the Giants’? and ‘‘ Dodge City,’’ his reputation as a Cain-raising fighting man is brighter today than it was when he and Douglas Fairbanks were the terrors of Sherwood Forest.

VERSATILITY HAS WON JOHN LITEL VARIETY OF ROLES

The Hollywood movie studios, like the big league baseball teams, have their general utility men and prize them greatly.

The baseball utility man is a versatile athlete who can step into any one of half a dozen posi- tions and play a bang-up game. The Hollywood utility man is an actor who can do anything from a romantic lead to a bearded character part and deliver an outstanding performance.

One of the better known of these invaluable utility actors is John Litel.

In his latest Warner Bros. pic- ture, “Dust Be My Destiny,” which opens next Friday at the Strand Theatre, he plays the flinty-hearted district attorney who does his best to get John Garfield hanged for murder. His next part is to be a mysterious bearded doctor in the shocker thriller, “The Return of Dr. X.” In “On Trial,” he was the inno- cent victim of a threatened mis- carriage of justice and in the notable series of Warner Bros. historical featurets, he has por- trayed such diverse personages as Patrick Henry, Philip Nolan, and Thomas Jefferson.

[6]

John Garfield Leads Violent Film Career

John Garfield has been in Hol- lywood only a little more than a year, but that is long enough for him to have learned that a movie actor may be ealled upon to do most anything in line of duty.

In “Four Daughters,” his first picture and the one that made him a star, Garfield got by fairly easily. Aside from participating in an automobile crackup, he didn’t have to do anything that he might not have been required to do on the stage.

In “They Made Me a Crim- inal,’ there. was a little matter of diving into an irrigation tank to rescue the “Dead End” Kids. In “Juarez,” the picture that has made him very proud of being in the movies, Garfield, as Porfirio Diaz, was required to do a lot of hard riding as well as fine act- ing. That entailed getting ac- quainted with a horse, something he’d never had the opportunity to do during his boyhood in New York.

All those past experiences paled into insignificance, how- ever, compared with those he en- countered in “Dust Be My Des- tiny,” the Warner Bros. picture starring him and Priscilla Lane, which will open on Friday at the Strand Theatre. These inelud- ed hopping a moving freight train, fighting a rough-and-tumble battle with an ex-All Coast foot- ball star twice his size, wearing a tuxedo (which comes under the heading of refined torture in Gar-

field’s rating) and last and most formidable, milking a cow.

A year, however, had taught the young actor a bit about tak- ing movie crises in stride. After that first distinct feeling of dis- may which followed his reading of the “Dust Be My Destiny” script, he rallied. The story, he said, was a good one. He wanted to do it, even to the point of braving the cow milking episode.

Hopping the freight proved easy. He had done that in real life during a memorable hitch- hike and grab-ride jaunt across the continent several years ago. The fight was also a “push-over.” Ward Bond, the former football gladiator with whom he tangled, has been a movie heavy long enough to know how to pull his punches.

It was the cow milking ordeal he dreaded, and rightly so. To begin with, they didn’t even give him a fair chance. They made him tackle the job from the wrong side of the animal. Of course she resented it, as she was supposed to do. Garfield, how- ever, figured he was lucky. The cow was in a stanchion where she couldn’t use her horns on him, and he only got kicked twice.

As for the tuxedo wearing, Garfield had a preliminary work- out when his wife forced him to wear a dinner jacket to the for- mal premiere of “Juarez.” He came out of the theatre not only alive, but reasonably happy.

Henry Armetta and Alan Hale look on while Priscilla Lane and John Garfield go into a clinch in “Dust Be My Destiny.” (Mat 203—30c)

(Guest Column)

Hollywood Via Broadway

By JOHN GARFIELD

(Currently co-starring with Priscilla Lane in ““Dust Be My Destiny,’’ coming to the Strand.)

Had I been invited to write a guest column a year ago I could have filled it telling what was wrong with Hollywood. I had just arrived in the film capital and I had not made a picture. That’s why I knew so

much about the faults of the movies.

Today I’m not so sure what is wrong with Hollywood. I am not even positive there is anything radically wrong with it. It strikes me now that a lot of us who come to the screen from the New York stage

bring a provincial attitude with us.

Broadway.

We think of America in terms of

I came to Hollywood armed with the stock objections to pictures and some of my own. They were mechanical and formulized. They sel- dom had social significance and never took definite stands on important issues. In other words, they were all right as light entertainment, and a good medium for broadening one’s experience.

It was not until I read the script of ‘‘Juarez’’ that I began to be truly enthusiastic about working in pictures.

It took the trip to Dodge City, Kas., for the opening of the picture,

‘Dodge City,’’ to finish removing the blinds from my eyes.

I saw

America — not just Broadway and Hollywood — and realized in a small way what the entertainment provided by the movies meant to it. Hoot Gibson and Buck Jones, the veteran Western stars, were with us. It gave me a thrill of understanding to see and hear the ovations they

received.

I still intend to go back to the stage. I think I need that change. If I ever reach the point where I think there’s nothing wrong with Hollywood, I’ll be in danger. I still have just one car, live in an inex- pensive rented house and haven’t had any yearning for a swimming pool. I have bought an awful lot of phonograph records and books, however, and a few days ago I weakened arid purchased the first tuxedo I’ve ever owned. Maybe I am going Hollywood!

CURRENT PUBLICITY —“DUST BE MY DESTINY”

(Opening Day)

GARFIELD AND LANE TEAM STARRED

IN STRAND DRAMA

“*Dust Be My Destiny,’’ the new film opening today at the Strand, has John Garfield and Priscilla Lane in the starring role, and although this is the third pic- ture in which they have been team- ed, it is the first one in which they achieve what promises to be lasting marital happines.

For all its happy ending, how- ever, the new picture carries the young couple over a hard and rocky road before they reach the end of the rainbow. Throughout most of the film’s poignant and often melodramatically exciting course, the two youngsters flee like a couple of hunted animals from officers who believe the boy has murdered his girl-wife’s step- father.

Yes, they’re married very early in the proceedings, but it is a long time before they are able to lead a normal, hap- py married life. And, in the end, it is only the noble courage of the young wife which brings about this happy consum- mation.

For, sick and weary of being hunted, she dares the hatred of her husband, and turns him in to the police. He is con- vinced that a couple of ‘‘no- bodies’’ can’t get a square deal, and when he is tried for the sup- posed murder of the old man, who actually died of heart trouble, it seems indeed as if circumstantial evidence is about to twist a noose around his neck.

Aside from the two stars, the cast includes Alan Hale, Frank McHugh, Billy Halop, Bobby Jor- dan, Charley Grapewin, Henry Ar- metta, Stanley Ridges, John Litel, Moroni Olsen and Victor Kilian. The screen play, written by Rob- bert Rossen, was based on a novel by Jerome Odlum, who also wrote the novel from which ‘‘ Each Dawn I Die’’ was adapted. The produc- tion was directed by Lewis Seiler.

Priscilla Lane (Mat 105—15c)

John Garfield, Hollywood's new- est dramatic star, now appear- ing in “Dust Be My Destiny” at the Strand. (Mat 101—15c)

A Faithful Lover

John Garfield has been remark- ably constant in his screen affec- tions to date. In three out of his six Warner Bros. pictures, includ- ing the latest, “Dust Be My Des- tiny,’ which is opening today at the Strand Theatre, he has fallen in love with Priscilla Lane. As Porfirio Diaz in “Juarez,” he had no sweetheart. Gloria Dick- son was his girl friend in “They Made Me a Criminal.”

(Review)

John Garfield And Priscilla Lane Triumph In ‘Dust Be My Destiny’, Sincere, Poignant Film Romance

An emotional experience sel- dom encountered within the walls of a theatre is provided by the new Warner Bros. picture, “Dust Be My Destiny,” which opened yesterday at the Strand Theatre.

And it is the superb playing of the film’s two young stars, John Garfield and Priscilla Lane, that makes it the intensely moving piece of drama that it is. They bring to their portrayals such sincerity, such vivid truthfulness, such understanding of the char- acters they are creating that the spectator is utterly convinced of their reality.

Given this belief in their re- ality, it is impossible for anyone not to be moved deeply by the pathetic quest for happiness of the two hapless youngsters about whom the film tale centers. They travel a hard and cruel road, and, just as you share their heart- break along the way, you share also the great happiness which comes to them finally.

Aside from the intrinsic inter- est of this story by itself, it has a particular interest for admirers of the two stars in that it final- ly shows a romance between them happily consummated. They’ve been teamed twice before, it may be remembered, in “Four Daugh- ters” and “Daughters Coura- geous,” and in the first instance, they were separated by death and in the second by Garfield’s desertion.

Romance and happiness come to them very early in the new picture, for they are married al- most at the outset. But it’s a short-lived happiness, for they are forced to flee like hunted ani- mals from the officers of the law, who believe the boy has murder- ed the girl’s drunken step-father, although the old man actually died of heart failure.

They take to the road, hitch- hiking, hoboing and occasionally able to enjoy a short respite from pursuit. Twice they even manage to settle down, work for a living

John Garfield and Priscilla Lane, starring in the Strand Theatre’s new hit, “Dust Be My Destiny,” Warner Bros., romantic drama. (Mat 204—30c)

and have a reasonably normal life. But each time the minions of the law become hot on the trail again.

At last, sick and weary of what promises to be a lifetime of being hunted, the girl dares the hatred of her husband and turns him over to the police. Her only reward, at first, is the hatred she foresaw, for her husband believes only in flight, feeling that a “no- body” like himself can’t get a square deal from the world.

At his trial, with the supreme eloquence of humble simplicity, she tells the jury the story of herself and her husband; she makes the jurors understand them. As she ends her pathetic little tale, she adds, almost par- enthetically, that now her hus- band hates her for giving him

up, and that’s a hard thing for a woman to bear. Her moving plea turns the jury in her husband’s favor and he is acquitted.

Under the skillful direction of Lewis Seiler, the production is well acted throughout, notable support being given to the stars by Alan Hale, Frank McHugh, Charley Grapewin, Henry Armet- ta, Stanley Ridges and Moroni Olsen. Others who contributed fine performances included Billy Halop, Bobby Jordan, John Litel and Victor Kilian.

The screen play, a persuasively written piece of work, was an adaptation by Robert Rossen of a novel by Jerome Odlum, who was also the author of the novel which was the basis of another fine Warner Bros. picture, “Each Dawn I Die.”

Suggested Text For

EDITORIAL

In a social order as complex and busy as ours has become, there are bound to occur problems and situations which bear handling by those of us who have more material things, more heritage and more understanding.

There are today hundreds, perhaps thou- sands of individuals, many of them youths, who are drifting around the country — home- less, jobless and friendless. Circumstances of one kind or another have driven these unfor- tunates into the folds of the country’s skirts, and for some these folds have been anything but comforting. Wanting more than anything to find a place where they “belong,” the very nature of their vagrant mode of life leads them into trouble. Through circumstances often be- yond their control, they are stamped — crim-

inals.

By the light of such a situation, it must be said that the thousands of boys wandering over the face of the country today, looking for their little spot in the sun, are “criminals” too. We cannot let them believe that — we cannot brand them criminals and kill them all off... a criminal’s grave must not be their destiny . .. it must not be their share of this earth we

call America.

A recent motion picture entitled “Dust Be My Destiny” touches this problem acutely. It is an interesting treatment, finely enacted, of another phase in the American scene.

[7]

Garfield Bitten By Camera Bug

John Garfield acquired a new hobby from his role of a news- paper cameraman in Warner Bros.” “Dust Be My Destiny,” now playing at the Strand The- atre. He is now a rabid camera bug.

When he started the picture, Garfield knew nothing about op- erating cameras. He spent most of his time between scenes taking lessons from Mickey Marigold, the company “still man.” He owns a camera now, is rapidly ac- quiring a collection of candid shots, and is even talking of buy- ing a movie camera outfit.

JOHN GARFIELD'S "YEN" [STO CONTINUE ACTING

John Garfield is one Hollywood actor who likes his work so well that he doesn’t yearn for some other fellow’s job.

Ask most actors to name their ultimate ambition and they’ll say they want to become directors. or producers. A few confess to writ- ing aspirations and some say the height of their desire is to get together enough money to live comfortably on a farm in their favorite section of the country.

Garfield, however, says he feels the same way about acting as he did when he decided to make ‘it his profession.

“T thought then it was the most fascinating career a person could have,’ he said on the set of “Dust Be My Destiny,” the Warner Bros. picture which is currently showing at the Strand Theatre. “I was willing then to skirt the edge of starvation to break into the game. I'd still rather act than do anything else.

“To me, it’s by far the most interesting phase of the theatric- al business, and I don’t know anything other than theatre. I’d never had any desire to direct or produce plays or pictures. I’d like to write, but I can’t and know te

With some years yet to go in his twenties, Garfield faces a long stretch of acting. He isn’t afraid of ever getting tired of it, but admits the thought of the public getting tired of him causes him some concern.

“Maybe I can’t stay in pictures or on the New York stage many years,” he said, “but I’ll be aet- ing somewhere as long as I can move around. There are still a lot of one-night stands, and the town drama clubs. Maybe Ill wind up with them, but wherever it is, Pll still be acting.”

Chinese Strategem Works On Film Set

Clever, the Chinese, as Camera- man James Wong Howe demon- strated with a neat bit of stra- tegy on a “Dust Be My Destiny” location. Lewis Seiler, director of the Warner Bros. production, which is opening today at the Strand Theatre, wanted a sizable pile of small rocks at a certain spot. His “grips” and prop men were busy on other jobs, but Howe said: “You wateh. J’ll fix 1b.22

Very unobtrusively, he put a tin can on the spot where Seiler wanted the rock pile. A moment later, he picked up a small rock and threw it at the can. Imme- diately, and without the slightest idea of the job they were doing, the thirty extras on the set fol- lowed suit. In less time than it takes to tell, Seiler had his rock pile — a job that would have taken at least two hours.

Action from “Dust Be My Destiny,” new film now at the Strand starring John Garfield (above coatless) and Priscilla Lane. (Mat 206—30c)

CURRENT PUBLICITY —“DUST BE MY DESTINY”

When Those Big Blue Eyes Fill With Tears, Priscilla Lane Has Audience In Palm Of Her Hand

Priscilla Lane is one of the “Daughters Courageous,” both in the picture of that name and in life. Youngest of the five Mulli- ean girls, once the bane of the teachers’ lives in Indianola, Iowa, Priscilla, called “Pat” by her family, used to sing with Fred Waring’s orchestra and chew gum on the stage for the edification of the paying customers.

Long before that, however, the home folks in Indianola knew her as the “Mullican tomboy,” the sassy little miss who was always falling out of trees and almost breaking bones or sliding off roofs and really breaking bones.

Even the strictest of teachers had difficulty with their disci- pline of Priscilla because her “big blue eyes” could fill with real tears so quickly, a great ad- vantage in the dramatic roles she has played, but a trial to any school principal.

In spite of stories to the con- trary her career as an actress was no accident. When her older sis- ter, Lola, adopted the name of “Lane” as suggested by Gus Ed- wards, and went away to earn fame and fortune on stage and screen, Priscilla decided then and there that she too would be an actress. To further this ambition she persuaded her parents to ket her enroll in the Fagin School of Dramatic Arts in New York, but she was side-tracked from drama for the time being when Fred Waring offered her and her sister Rosemary a contract and offered to take Mama Mullican along. They all took the name of Lane, which Lola had meantime made popular on the screen, and start- ed off on the long tour with the Waring orchestra that led, even- tually, to Hollywood and a War- ner Bros. contract for the girls.

For a time she was a come- dienne in “Varsity Show,” “Love, Honor and Behave,” and “Men Are Such Fools.” She worked in other pictures, too, including the “Cowboy from Brooklyn,’ in which tears had no part. Then Warners cast her with her two sisters, Lola and Rosemary, and another young actress, named Gale Page, in one of the title roles of “Four Daughters.”

In that Priscilla’s tears came to the surface and to public at- tention and made her, overnight, a leading young dramatic actress. She returned to comedy again in “Yes, My Darling Daughter,”

Priscilla Refuses Glamor Girl Title

Priscilla Lane is glad her fans don’t consider her glamorous.

Miss Lane gets hundreds of ro- mantie letters each month from admiring males. The writers use such extravagant adjectives as “dream girl” and “ideal American girl.” Few of them, however, eall her a glamour girl.

That pleases the youngest of the Lane sisters, because her am- bition is to approximate as near- ly as possible Bette Davis’ achievements as a dramatic ac- tress.

Glamour, explained Miss Lane, suggests illusion. Realism, on the contrary, is the essence of suc- cess in drama.

The youthful blonde star cited her latest role, opposite John Garfield in Warner Bros.’ “Dust Be My Destiny,” in making her point.

“Had I been considered a glam- our girl type, the studio would never have given me the part,”

Priscilla Lane, who is currently co-starring with John Garfield in the poignant romantic drama, “Dust Be My Destiny.” (Mat 208—30c)

went back to drama in “Daugh- ters Courageous,” and followed this with the heaviest of all her dramatic roles, opposite John Garfield in “Dust Be My Des- tiny,” the new Warner Bros. pic- ture which is the current attrac- tion at the Strand Theatre. In this picture, she and John Gar- field are a pair of young lovers trying to find a place for them- selves in what seems to be a hos- tile world. Innocent fugitives from the law, and trying to make their love a substitute for home and a decent living, their pa- thetic plight is terminated when Priscilla, believing that she can prove her husband’s innocence in court, turns him over to the po- lice. The trial scene in which she tells the story of their life to- gether is one of the most moving bits of dramatic acting ever shown on the screen.

Still a tomboy within the con- fines of her own home—and some- times within the studio bound- aries too—Priscilla now has no barns to fall from and the stu- dio frowns on her tree climbing activities, because broken arms and legs in splints don’t look well in pictures.

Priscilla is twenty-two as this is written and, from this dis- tance, seems to have recently outstripped both her older sisters in popularity with the public. Her nose is still snub and her freckles still show through her makeup. She can turn cart- wheels, climb fences and slide off roofs but a more valuable at- tribute is the fact that her big, blue eyes fill with tears when she is in imaginary difficulty in her picture roles. That makes her the little girl that audiences love to see find happiness in the last reel.

JOHN GARFIELD ON GUARD AGAINST GOING HOLLYWOOD

John Garfield, the earnest young New York stage actor who has risen from motion picture unknown to star in the short space of one year, is taking out unique insur- ance against ‘‘ going Hollywood.’’

He has put himself on a per- sonal spending money budget of fifteen dollars a week. And as soon as he gets sufficient money saved, he is going to buy two or three acres within easy commuting distance of New York and build a home on the property. He fig- ures the combined pull of the stage and a home in the East will offset the increasing lure Hollywood has for him.

When Garfield signed a contract with Warner Bros. Studio and left the Group Theatre to have a try at pictures, he didn’t expect to worry about ‘‘going Hollywood.’’ He didn’t think he would be stay- ing long enough for that.

‘¢Four Daughters’? made him a film celebrity overnight and the situation changed. He found him- self catapulted into stardom and he was frankly afraid of the con- sequences. Determined not to change, or be changed, by Holly- wood, he put himself on a year’s probation.

That year is now ended. During that first twelve months he did five pictures for Warner Bros. then started on his sixth, ‘‘Dust Be My Destiny,’’ with Priscilla Lane as his leading lady, which is now showing at the Strand. And check- ing up on his probationary period, Garfield admits he’s still afraid.

‘¢Ags long as I was only half enthusiastic about pictures I didn’t really worry much about going Hollywood,’’ he said. ‘‘ And T felt that way about the films for some months. I was sure that the stage was the right place for me and I’d be happier in the work there.

‘Well, I’ve learned a lot about pictures and what they mean in bringing entertainment and genu- ine benefit to the world. I’ve be- come enthusiastic about working in them and I want to stay if the studio considers me fitted to do im- portant roles that really mean something.

‘<T’m still determined, however, to go back to the stage periodical- ly. I’m convinced that’s essential for me if I’m to keep my perspec- tive and sense of values. That feeling of being a very little frog on a very big puddle is something you can only get in New York. And that feeling is good for me.”

AUTUMN FASHIONS DESIGNED FOR COLLEGE OR CAREER

Whether your mind is set on college or a job, you'll find many points of interest in the Fall wardrobe assembled by career

girl Priscilla Lane, currently starring in ‘Dust Be My Destiny’ at the Strand. (Left) For that indispensable topcoat, she chooses wine and white checked wool with a velvet collar and smartly flared skirt. (Right) ''Prom"' date, a silvery white lame dance frock with a cunning bustle formed by two flounces.

GARFIELD & LANE WED’ ON STAGE IN STRAND DRAMA

John Garfield has been talking about going back to the stage for several months. He got there for a few hours recently, but he didn’t leave Hollywood to do it.

It was a stage within a sound stage at the Warner Bros. Studio on which the former New York Group Theatre actor did his brief footlights turn. He stood with Priscilla Lane and faced a flesh and blood audience that filled ev- ery seat in a sizeable theatre audi- torium. The two were being mar-

PRISCILLA LANE (Mat 102—15c)

ried on the theatre stage for a scene of their new picture, ‘‘ Dust Be My Destiny.’’

Garfield wore a tight-fitting tuxedo and had a gardenia pin- ned to his jacket lapel. Miss Lane was attired in bridal white and carried a bouquet of orange blos- soms. They appeared embarrassed and ill at ease. Berton Churchill, playing a justice of the peace, per- formed the ceremony. He: asked Miss Lane if she took this man to be her lawful wedded husband and she said she did. He repeated the question, with the proper varia- tion, to Garfield. He said he did, but half whispered it.

Extras, paid to heckle, constant- ly interrupted with shouts of ‘<TLouder and funnier.’’

Then he leaned forward ginger- ly and pecked his ‘‘bride’’ on the cheek. The paid-to-applaud audi- ence clapped and cheered as enthu- siastically as any Garfield ever faced in the Group Theatre. A pianist struck up the wedding march. The curtain was drawn and the ceremony was over.

she said. “I wear gingham dresses, wait table in a cheap restaurant, tell John how to milk a cow, and hop freight trains. A glamour girl in a gingham dress would be hard enough to believe. But just try to imagine one who knows how to milk a cow and who hops freights!”

(Right) a plaid wool skirt and long-sleeved green jersey blouse goes to class or to business with equal ease — and lots of chic.

(Left) Priscilla's recipe for that Saturday afternoon football date, is this lynx jacket. With it, she wears a brown Scotch cap.

(Mat 401—60c)

[8]

GARFIELD-LANE CONTEST

fo perk up fans’ interest for 6 days

“How well do you remember the John Garfield- Priscilla Lane hits?” With this tag-line, you can set up this easy five-day contest, selling the Gar- field-Lane team for your showing of “Dust Be My

Destiny.” Idea is for contestants either to remem- ber or guess which line of the three given alter- natives is the correct answer. Two scenes each from “Four Daughters” and “Daughters Cour- ageous” are used, with the fifth taken from ‘Dust Be My Destiny.” Order “Dust Contest Mat 501B” — 75c (scenes only) from Campaign Plan Editor, 321 W. 44th Street, New York City.

(First Day)

PICTURE QUIZ OPENS

(From “Four Daughters” )

PRISCILLA LANE: “Your own composition? It’s beautiful!” GARFIELD: 1. “Sure it’s beautiful.”

2. “It smells.”

3. “How would you know?”

(Correct answer — 2)

(Second Day )

GUESS CORRECT LINE

(From “Four Daughters”)

JOHN GARFIELD: “I don’t want you to think that was a spur-of-

the-moment kiss. I’ve been planning it for a week.” | PRISCILLA LANE: 1. “It’s pretty mild for a week’s thought.” 2. “I didn’t think it was.” 3. “Ill bet you say that to all the girls.”

(Correct answer — 1)

(Third Day)

MANY ENTER CONTEST

(From “Daughters Courageous” )

JOHN GARFIELD: “Would you like to buy me a beer?” PRISCILLA LANE: 1. “You’ve got your nerve.”

2. “I haven’t got any money, either.”

3. “All right, VIl stake you to one beer.”

(Correct answer — 3)

(Fourth Day)

GARFIELD-LANE QUIZ

(From “Daughters Courageous” )

JOHN GARFIELD: “Are you a natural blonde?”

PRISCILLA LANE: 1. “Practically. A lemon rinse now and then.” 2. “Sure I am.” 3. “Nice day, isn’t it?”

(Correct answer — 1)

(Fifth Day)

LAST CONTEST DAY

(From “Dust Be My Destiny’’) JOHN GARFIELD: “You don’t know what it’s like .. . goin’ from

one place to another .. .”

PRISCILLA LANE: 1. “You’re right, maybe I’d better go home.” 2. “Ill stay here and wait.” 3. “I'll do whatever you do... I'll go where-

ever you go... but don’t leave me here.”

(Correct answer — 3)

TAKE THIS TO YOUR NEAREST DEALER

Vanity Fair Stocking Tie-Up

Vanity Fair Silk Mills of Reading, Pa. are tieing up with Warner Bros. in a nationwide tie-up featuring Priscilla Lane in “Dust Be My Destiny.”

Following is a resume of the activity taking place prior to your contacting local dealers to consummate this

tie-up.

l. Full page ad in the Oct. Ist issue of Photoplay magazine (see illustration at right).

2. Show-card with same illustration being sent to all Vanity Fair Kneelast customers.

3. 30x 40 Blow-up of same for background in window

display also being sent.

4. 3,600 dealers will receive four-page folders amply plugging the picture. Also illustrated in this folder will be three tie-in ads, mats of which are available

to all dealers.

For information concerning local dealers, write:

EARLE M. WAKEFIELD, Jr. Vanity Fair Silk Mills

Reading, Pa.

VvvVvVVTVvVvyT

STAGE WEDDING

This idea fits perfectly because the stage wedding is an impor- tant sequence in this picture. Find young couple about to get married and who have very little money or — get the couple via newspaper photograph contest. Idea is to help the two kids get a start in life. Line up merchants.

Theme Song

“Dust Be My Destiny” is also the title of the picture’s theme song published by Harms, Inc. Introduced by Guy Lom- bardo on the Lady Esther nationwide

radio program, the song is getting a big build-up via Harms outlets. The cover of the song sheet features John Garfield and Priscilla Lane. Write for free title pages and contact local music dealers for win- dow and counter displays.

(Above) Reproduction of full-page Photoplay ad and of display mate-

Mr, Min, hi, Ml, Mr, Mh, hi, Me, Mt, Me, Mi, Mi, Mh, Mi, A, Mn, thin, Mr, Mn, A, Mr, Mn, Mn, Mts, tr,

rial sent to all Vanity Fair dealers.

CAMERA CONTEST

Candid camera contest ties in with John Garfield's picture-tak- ing in the film. Most newsworthy shots are awarded prizes pro- moted from photography supply houses, etc. Set up the contest by using the bank-robbery shots (still nos. 310, 312), by coop ads, displays with camera stores.

‘DESTINY’ CARDS

Small cards, similar to those used in weight machines, for distribu- tion. One side contains humor- ous fortunes; the other contains picture of Garfield and Lane, with copy: “Now that you've learned your destiny, find out what theirs is in (title billing and playdate).”

[10]

VVVVVVTVvVvVvVvVvVvvVvVvvrVvds

COUPLE HITCH-HIKE IN TO SEE PICTURE

For a lead gag to call attention to your showing of “Dust Be My Destiny,” find a couple who will hitch-hike into town from some distant point, and of course the further they come the better. Their story is that they heard about the hitch-hiking sequence in “Dust Be My Destiny” and anyway they wanted to see the picture with John Garfield and Priscilla Lane. Inasmuch as they had no money, the only way they could come was by thumbing. If you let editor in on it, and if it is pulled off in a bona fide hitch-hike, the stunt should be good for breaks. You can aug- ment the activity by arranging radio station interview, night club appearance, etc.

SWEETHEART PHOTOS

Send out call for “Sweetheart Photographs” — old time and modern winners to receive prizes. Newspaper cooperates to run two or three daily. Readers vote on which they like best. Grand win- ner may be feted night of open- ing at theatre with flowers, stage introduction, pictures taken, etc.

And Don't Forget

. All couples applying for marriage li- cences during one week admitted free. . Boy and gal of approximate Gartield- Lane appearance tour town with suit-

case carrying plug.

. Park bench in lobby carrying copy: “Sweethearts May Wait Here to See (billing).”

. Wedding band throwaways with ap- propriate copy attached.

VVVVVVTVTVTTVTVvVvVTVvVvvv

GENERAL EXPLOITIPS

FUGITIVE SEARCH CHANCE FOR GOODWILL

wvvwvvVvvVv

Conduct a search for Mr. and Mrs. Joe Bell with “Dust Be My Destiny” is the kind of picture that aid of merchants and newspaper. Announce calls for a little goodwill work among underpri- through advertising and store cards that a young vileged youths, as the film is not gangster fare but couple (to resemble Garfield and Lane) will be in real human-interest stuff about a couple of friend- certain locations on one particular day. For ex- less kids. Welfare organizations and boys’ clubs ample, at ten o’clock they leave the newspaper, should be willing to cooperate with posters on walk or ride on trolley to one department store, bulletins, etc. A bus-load of youths from the boys’ make some purchases, go to another store, thence club for some matinee should not be amiss either. to theatre where they buy tickets. Persons who Bus is promoted and carries plugs for showing on recognize them must follow them to theatre or per- both sides. Localites who need the publicity might haps just tap them on shoulder with the newspa- adopt” boys who have been in trouble and act per. Passes or prizes are awarded depending on as their custodians for certain time, seeing that how big the stunt is handled. they get jobs, etc.

6 99

INQUIRING REPORTER WHAT CITY DOES...

Inquiring reporter stunt will find particularly good “What Our City Does For Its Destitute.” Nearly material in this picture, plugging any one of three every town has some sort of welfare home to take big angles. First, ‘How I Met My Wife,” (or hus- care of its destitute, at least to the extent of a sup- band as the case may be); second, “Would you per or night's lodging. City councils are more give an ex-convict a job without asking ques- than willing to get a little publicity for such organ- tions?”: third, “Do you think young tramps coming izations, to eliminate begging, etc. Newspaper through this city should be treated kindly in an might pick up for feature story, or through your attempt to make them reform, or roughly in an at- efforts campaign may be begun to start a muni- tempt to drive them away for good?” cipal lodging house. | A Ae ina 4 Tae Gee SIX-DAY SERIALIZATION 4 Widely read novel by Jerome Mimeographed copies sent with >» Odlum-—author of “Each Dawn I mats of 2-column scenes only. yo ce Y , Die’— now ready for publication Newspaper sets type to fit own » in serial form. A real big reader- format. Write or wire Campaign interest newspaper feature. Each Plan Editor, Warner Bros., 321 chapter about 750 words. West 44th Street, New York City.

If you can’t plant the six-day serialization, here’s what to do: Have your printer set up the first chapter only for herald distrib- ution. Lead copy reads: “Read the beginning of ‘Dust Be My Destiny.’ See the rest at the Strand Theatre — Now!”

a te te te hr he tr tr ha ho hi to Ma Mr tn, hi Mr Mr Mr, Mr, Mr, Ll, Ly A, Mr, rn Ml, Mr, Mr, Lr, Ml, Mr, Mn, Mn, Mr, Mr

‘WANTED’ POSTERS PATRONS’ COMMENT

Make up WANTED posters in big bold type, with Questions to start word-of-mouth campaign with still of Garfield and Lane occupying center spot. lobby comment cards: whether Priscilla Lane was Above the photo is “Wanted For Murder”; below justified in turning her husband over to the police. is “Anyone Who Has Information Concerning the As precarious as their fugitives’ lives were, was Whereabouts of the Above Pair Report Immedi- she justified in risking sending him to a possible ately to the Strand Theatre.” Have sandwich men execution? ,

carry posters around town during busy hours.

REAL ‘BINDLE STIFF’ PLAY UP ‘HIT NO. 2’

It shouldn't be too hard to find an actual “bindle Hit No. 2 of your New Show Season is “Dust Be stiff’ who would be willing to recount several of My Destiny,” following right after Hit No. 1 — his experiences in exchange for a meal and night's “The Old Maid.” Follow up the stunt by plug- lodging. Idea would be good for human interest ging Hit No. 2 as such in lobby displays, corre-

story for local newspaper. | spondence, advertising, etc.

[11]

SELL YOUR SHOWING WITH

HUE WORLD GAVE THEM NOTHING puT LOVE--- BUT LOVE GAVE THEM COURAGE FOR EVERYTHING!

KIDS IN LOVE

_ NG MOR 1 DRIVE Aperieier) on THE BCE TO HANG THE! cy BE MY DEST ST BEM AND Lobby display board sells the Garfield- Effective lobby display made from the Lane romantic angle in the film. Stills are three-sheet. Poster is cut out and mount- mounted with suggested copy beneath ed on pedestal as shown. Electric spot-

each. Use DDS4, DD116, DD95, DD91, DD76. light from left behind lights up display.

DRAMATIC DISPLAY

JOHN GARFIELD 4,

DUST B

PRISCILLA LANE ,

MY DESTINY’

TEASER POSTER

0 TINOLE STUFFS WHO MED BIN MKE WAS THEI E661 HE CRIME YI LESSNE?” TWISTED THE CIRCUMSTANCES

NOOSE!

RSUED— DESTINED TO HIS Lirte a

HAVE YOU SEEN THIS PAIR?

Everybody in (town) is looking for them!

Because everybody in town

: . THE ON is raving about sf

GAVE THE ONE WHO

ane A BREac 0 HIS D SE John ca i Priscilla LANE (THEATRE A OuNe Loven THE “ D PLAYDATE) DUST BE MY DESTINY

Using still no. DD28, an effective teaser poster To plug the strong dramatic theme, a lobby dis- is made with copy reading: “Have You Seen play board may be made up from the stills indi- This Pair?’ Tack in lobby and in all convenient cated above plus strong ad copy. Stills are DD5, spots around town. Add theatre and playdate. DD Pub. I, JG141, DD92, DD Pub. I, and DD Pub. D.

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